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Highest Rated Military Style Jacket
Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain
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Green Washing:
A simple label stating the garment & the price vs a label stating some attributes will always be more likely to sell (average 10% more likely). However, it needs to be a label that speaks to consumers. A label stating simply ‘Quality Basic’ doesn’t speak to them at all and has 0 effect on the likelihood of purchasing (NEGATIVE -0.3% more likely to purchase than a neutral label). The label ‘sustainably sourced’ has a nice connotation to consumers who are 10% more likely to purchase it priced equally – however, if priced 5 euros more, consumers are equally likely to buy it as if the label is neutral (only 1% more likely).
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The best and worst performing Tie-Dye Colors
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