Highest Rated Military Style Jacket

In our recent survey, we tested fitted dresses. With homecoming season approaching, we wanted to test out different styles to understand which type consumers would be more inclined to buy. Let us know your thoughts in the comments, and follow us to discover which style scored the highest!

The top performer is (and will always be) the navy blue which is closest to black. Now, if we dig into the data, when comparing different shades of blues, consumers prefer light blues first. After that, we can observe consumers are more likely to buy blue with grey tonalities such as Mountain spring or Mahogany Rose. Consumers are less likely to buy electric blue like Lapis Blue. When comparing blue on tops/ bottoms/ outerwear categories, the best performing category for blues, in general, is pants (+10%), followed by outerwear (-7%) and fewer tops (-15%)- prefer a softer blue for tops.

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!