A Short Study:

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!