Collaborations

After we collected the results from our cardigan survey, we decided to go more in-depth to understand the significance of the fabrics. The sheer fabric has been trending, which is why we decided to test it in our survey for cardigans. Sheer fabric sells well because it is a better price for consumers, which also means it is a better price for producers. What's your take on sheer fabric?

If priced equally, consumers are 14% more likely to purchase a garment if the label states ‘Made in Europe’. Consumer don’t value the fact that it is locally sourced as much as they value the materials globally. A production country could be an interesting study: (example: Made in Portugal, Made in Italy) to understand nuances. A label stating obviously that this garment was produced ‘locally’ vs ‘internationally’ & ‘ethically/ fair-trade’ vs ‘sustainably’ could provide some deeper understanding in the scale of values and understanding of consumers.

These jeans made by Groyyo are all full-length and are preferred over cropped styles. The top 4 styles consumers are most likely to purchase are all a lighter wash with a wide leg. A relaxed fit is a guaranteed top seller since it is on trend, compared to skinny jeans.