New trends show that maxi-length cardigans are expanding beyond loungewear and entering fashion territory...

We wondered if the fabric had to do with the transition from loungewear to fashion. To better understand which fabric consumers are more likely to buy, we tested it in a neutral beige color. With AI-generated pictures, we created maxi-length styles in the following fabrics: 1. heavy knits 2. sheer 3. t-shirt fabric