Simple, subtle, and sexy.

On average there are 274k weekly searches for the lavender color. It has been highlighted by @Trendalytics as one of the key Spring/ Summer colors for 2023. As for sage green, there have been on average 171k weekly searches (which is a 59% increase from the previous year). These clothing images are made by @groyyo.

Watch out for this fashion faux-pas that Sustalytics has uncovered. Consumers might have LOVED the halter top but they are less likely to buy halter tops with print! Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers. Link in bio!

Business of Fashion’s article on sustainability explains how some fashion brands are going above and beyond to reduce carbon emissions. They've narrowed the problem down to product production. But what is the most efficient way to reduce CO2 emissions during production? The answer is simple: Reduce production = reduce carbon emissions. Brands are using more recycled polyester, deforestation-free viscose, and certified cotton– but according to BoF, it’s still not enough to impact the carbon footprint fashion brands have created. By understanding the rise and fall of trends, brands will decrease CO2 emissions in a major way. Sustalytics assists brands with its marketing software. It creates surveys to truly understand what consumers want. That way, brands can reduce overproduction and profit more because Sustalytics will tell brands exactly what will sell. It's a win-win. If BoF says changing material isn't enough, then Sustaylics is helping brands get one step ahead of the game.