Simple, subtle, and sexy.

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!

There are mainly two types of Ombré gradients: the classic one-color Ombré –Loro Piana set or tracksuit by L’urv- and the multi-shading Ombré as shown on the other references. ‍ ‍Our data shows classic Ombré-Dyes are preferred by consumers over multi-color ones. This type of Ombré (or Dip-Dye, as some may call it) will sell 2 times better than the multi-color effect. However, if you still want to do multi-color ombré, know that the smoother the transition between colors the most liked by consumers. After the success of Tie-Dye, Ombre gradient appears as an evolution of this trend. Will it sell in big volume? Which colors are consumer's favorite? Find everything you need to know about this new trend and discover how to nail Tie-Dye in SS22.

None other than another Y2K trend, but this time with a boho twist. The long skirt is classy, elegant, and pairs great with a simple top to spice up an outfit.