Simple, subtle, and sexy.

The two pairs on the left scored best (3.83 & 3.52) with consumers as compared to the ones on the right (2.35). Although they won't sell in volume, they are popular among athletes. Since this is a new trend, the shorts will sell best, so it is better for retailers to offer the shorts than leggings.

After we collected the results from our cardigan survey, we decided to go more in-depth to understand the significance of the fabrics. The sheer fabric has been trending, which is why we decided to test it in our survey for cardigans. Sheer fabric sells well because it is a better price for consumers, which also means it is a better price for producers. What's your take on sheer fabric?

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!