Simple, subtle, and sexy.

The huge variety of brand partnerships from luxury brands and nostalgic licenses, to fast food chains, has made collabs an integral part of the fashion ecosystem. How do you know which collab or which licenses to offer to consumers? Which one is most likely to sell? Using @Sustalytics we uncover some of the best-selling licenses that consumers are more likely to buy. Follow us in the coming week to discover insights on best-selling fashion styles.

🥁 Here are the highest-rated varsity jackets that we tested... Our biggest surprise was that even though green isn't a popular color for varsity jackets, that didn't matter. We noticed that both styles clearly display a "New York" connection, which is why we think they scored so high. Follow us to keep up to date on the results of more surveys! Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain

Our short study shows that if priced equally, consumers are 20% more likely to purchase a garment if the label states ‘Organic cotton’. If it is 5 euros more, they are 10% more likely to purchase a garment if the label states ‘Organic Cotton’.  Conclusion: Consumers value and are willing to pay more for Organic Cotton.