How far you can go with the wide-leg trouser?

We apply statistical algorithms so you can know which products will sell better than others. What is worth producing or what you might consider re-working. We ran our likeability test to find out which pant style consumers will prefer. The all-time favourite style for everyone was the wide leg pant in black and brown. However, the statement zebra pant and cargo print are the ones to drop with the all-around lowest scores. To guide you towards the right assortment decisions, we classify products into 3 categories: Volume, Medium and Drop. In our surveys, we are going to guide you with recommendations on which products you can offer in Volume, which are Medium: trends that will offer novelty and sell in a medium sales volume and which you should buy as a Drop, ie. in a lower volume. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.

If priced equally, consumers are 14% more likely to purchase a garment if the label states ‘Made in Europe’. Consumer don’t value the fact that it is locally sourced as much as they value the materials globally. A production country could be an interesting study: (example: Made in Portugal, Made in Italy) to understand nuances. A label stating obviously that this garment was produced ‘locally’ vs ‘internationally’ & ‘ethically/ fair-trade’ vs ‘sustainably’ could provide some deeper understanding in the scale of values and understanding of consumers.

When it comes to #licenses famous #cities consistently score high reaching an average of 4.90 out of 7. New-York-license is the top city-license. Bear in mind that we need to apply the same lesson as for the university-licenses: when it comes to shape, beware because they don't love the super-cropped version whether in a #tshirt or a #sweater. Prefer it on a regular cropped length such as the styles shown on the images.