Elegant & Chic

Tank tops didn’t rank as high as we thought they would for being such a basic piece of clothing. We couldn’t help but wonder if it was because of the height of the collar... In the next survey, we will test the theory of the collar- follow us to keep up to date! Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain

The huge variety of brand partnerships from luxury brands and nostalgic licenses, to fast food chains, has made collabs an integral part of the fashion ecosystem. How do you know which collab or which licenses to offer to consumers? Which one is most likely to sell? Using @Sustalytics we uncover some of the best-selling licenses that consumers are more likely to buy. Follow us in the coming week to discover insights on best-selling fashion styles.

Business of Fashion’s article on sustainability explains how some fashion brands are going above and beyond to reduce carbon emissions. They've narrowed the problem down to product production. But what is the most efficient way to reduce CO2 emissions during production? The answer is simple: Reduce production = reduce carbon emissions. Brands are using more recycled polyester, deforestation-free viscose, and certified cotton– but according to BoF, it’s still not enough to impact the carbon footprint fashion brands have created. By understanding the rise and fall of trends, brands will decrease CO2 emissions in a major way. Sustalytics assists brands with its marketing software. It creates surveys to truly understand what consumers want. That way, brands can reduce overproduction and profit more because Sustalytics will tell brands exactly what will sell. It's a win-win. If BoF says changing material isn't enough, then Sustaylics is helping brands get one step ahead of the game.