Elegant & Chic

Some product categories related to activewear even increased their prices to take advantage of this wave. Can you actually believe Lululemon’s revenue grew 30% YoY in 2021?! Excellent article on Edited if you want to read more about Activewear

🥁 Here are the highest-rated varsity jackets that we tested... Our biggest surprise was that even though green isn't a popular color for varsity jackets, that didn't matter. We noticed that both styles clearly display a "New York" connection, which is why we think they scored so high. Follow us to keep up to date on the results of more surveys! Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain

A simple label stating the garment & the price vs a label stating some attributes will always be more likely to sell (average 10% more likely). However, it needs to be a label that speaks to consumers. A label stating simply ‘Quality Basic’ doesn’t speak to them at all and has 0 effect on the likelihood of purchasing (NEGATIVE -0.3% more likely to purchase than a neutral label). The label ‘sustainably sourced’ has a nice connotation to consumers who are 10% more likely to purchase it priced equally – however, if priced 5 euros more, consumers are equally likely to buy it as if the label is neutral (only 1% more likely).